ڰ

Student walking through ڰ hallway.

Visual Identity

ڰ Visual Identity

Our visual identity is how the ڰ story shows up in the world. It’s the expression of who we are, what we believe, and where we’re going—made visible through color, typography, imagery, and design. Every element is intentional, working together to create a look that feels confident, modern, and unmistakably ڰ. This system helps us move forward as one university, ensuring our work feels connected, recognizable, and aligned no matter the audience or platform.

Rooted in our purpose—to connect students with purposeful education that puts their ambitions within reach—our visual identity balances unity and flexibility. It allows us to honor the legacy and individuality of our campuses while presenting a cohesive brand that reflects momentum, access, and possibility. When used consistently, these visual elements do more than look good—they reinforce trust, clarity, and the shared direction that brings ڰ together.

  • ڰ Logo

    Logos

    Our logo system provides a flexible yet consistent set of marks that ensure ڰ is instantly recognizable across all platforms, audiences, and applications.

    Download Logos
  • ڰ Colors

    Color System

    Our color system anchors the brand in confidence and clarity, using bold primary colors and intentional accents to create contrast, hierarchy, and visual impact.

    View Colors
  • ڰ Brand Device

    Device

    Inspired by the forward-leaning form of the ڰ “W,” our brand device symbolizes momentum, progress, and the transformational journey of our students.

    Use Brand Device
  • ڰ Templates

    Templates

    Download ready-to-use, brand-approved templates—designed in PowerPoint—to quickly create polished ڰ presentations, flyers, signs, and more.

    View Templates
  • Student working at a table at ڰ University.

    Photography

    Our photography captures real moments and real people, reflecting the energy, authenticity, and sense of community that define the ڰ experience.

    See Photography Styles
  • Typography

    Our typography system creates structure and hierarchy through modern, approachable typefaces that balance warmth, readability, and confidence.

    View Typography

ڰ in Action

Real examples of the brand applied across campus.

Student Life
Billboard Ad
Student Photo
Mobile App
Student Campus
Print Piece
Social Media
Brand Overlay
Student Activity
Brand Image

Questions?

Contact the Creative Services team for help with logos, templates and more.